Woxx Clothing

T-shirt is an attractive apparel category across consumer segments. The formal introduction of t-shirts happened in 1913, t-shirts have graduated from being a uniform category to becoming a multipurpose, multiuse, all-occasion apparel category across the globe. India too offers no exception to this trend. Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. This trend towards casualisation has provided a boost to the t-shirt market. Their greater level of comfort, superior feel, affordability and fashionableness makes t-shirts an attractive apparel category across consumer segments. The formal introduction of t-shirts happened in 1913, with the introduction of crewnecks for soldiers as uniforms by the US Navy. Since then, t-shirts have graduated from being a uniform category to becoming a multipurpose, multiuse, all-occasion apparel category across the globe. In...