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According to data collected by Nielsen, Coca-Cola and PepsiCo control approximately 80 per cent of the soft drink market in India. Seeking to push Indian brands, a section of Tamil Nadu trader organisations have reportedly asked their members to stop selling popular soft drinks and mineral water made by multinational companies from March 1 including Coca Cola and Pepsi products. According to a report in The Hindu newspaper, Tamil Nadu Vanigar Sangangalin Peramaipu President AM Vikramaraja was of the opinion that the trade associations will spend the entire month of February in educating the traders regarding the “evils” of these foreign brands. “They cause more harm than good to the body. Only recently, one of the brands had admitted to the fact that it was not suitable for children and that it contained certain harmful chemicals,” Vikramaraja said in an interview to The Hindu . A report in The News Minute earlier said that during the recent Jallik